Tuesday, April 30, 2013

Trivia Tuesday!

Trivia Tuesday! More than ________ Toyota Corollas have been sold throughout the world!

A. 4 million
B. 30 million
C. 73 million
D. 1.5 billion
 

Monday, April 29, 2013

Mod Monday!

Hey friends. It's Mod Monday! Who loves to off-road? Do you think this modified Tundra is awesome, or too extreme?
 

Friday, April 26, 2013

Happy Arbor Day!

Happy Arbor Day friends! Who knows what our official state tree is? We hope you are going to get some time to be among the trees this weekend. Have a good one!
 

Tuesday, April 23, 2013

Trivia Tuesday!

It's Trivia Tuesday! Who can tell us the name of the first Toyota consumer car?
 

Monday, April 22, 2013

Happy Earth Day!

Did you know it's Earth Day today? Who participated in an Eco-friendly activity today? Here's an easy way to help: simply pick up a few pieces of litter on the way home! Every little bit helps!
 

Thursday, April 18, 2013

Toyota has sold over 5 million hybrid vehicles!


MAJOR MILEPOST: Toyota’s global sales of gasoline-electric hybrid vehicles have surpassed 5 million with hybrid vehicles now accounting for 14 percent of Toyota global sales and 40 percent of sales in Japan.

BACK TO THE FUTURE: Toyota started selling the Prius, the world’s first mass produced hybrid passenger car, in 1997. Gas-electric hybrids deliver fuel efficiency by switching back and forth between a gasoline engine and electric motor.

DOWN THE ROAD: Toyota sells 19 hybrid passenger car models and one plug-in hybrid, and it is promising 18 new hybrids through the end of 2015.

Courtesy of The Washington Post.

Wednesday, April 17, 2013

Fuel Saver Tip

Here's a tip to save fuel. Unlike many older cars and trucks, modern vehicles don't need to warm up. Instead of running your vehicle for 5-10 minutes in the driveway, you can save that extra fuel for the drive!

Thursday, April 11, 2013

Dancing With The Stars’ Maksim Chmerkovskiy to Serve as Grand Marshal for 2013 Toyota Pro/Celebrity Race!




“Dancing with the Stars” professional dancer and popular cast member Maksim Chmerkovskiy will bring his ballroom flair to the 37th Toyota Pro/Celebrity Race as grand marshal of the long-running, prestigious charitable event. Chmerkovskiy will be joined by singer and former “American Idol” contestant Paul McDonald, who will open the race by performing the national anthem.

Chmerkovskiy, a Latin ballroom dance champion, choreographer and instructor, thrilled audiences as an outspoken and fiery competitor on “Dancing with the Stars.” McDonald was a popular finalist on Season 10 of “American Idol,” performing original music from his band, The Grand Magnolias.

The participation of both celebrities adds to the impressive list of Toyota Pro/Celebrity Race drivers from film, television, music, sports and the military who will speed through the historic 1.97-mile street circuit on the streets of downtown Long Beach, Calif. They include one of Mexico’s most acclaimed actresses Kate del Castillo; Jenna Elfman, star of “1600 Penn”; Olympic gold medalist Jessica Hardy; “Dallas” star Jesse Metcalfe; actor Jackson Rathbone, best known for his role as Jasper Halein the hit “Twilight” movie series; comedian Wanda Sykes, Medal of Honor recipient Dakota Meyer and Jeremy Sisto, star of “Suburgatory.”

The celebrity participants also include Brett Davern, star of MTV's hit series “Awkward”; Mark Steines host of Hallmark Channel’s “Home & Family”; Michael Truccoof SyFy's acclaimed series "Battlestar Galactica" and most recently “Revenge”;Fox Sports/SPEED auto racing analyst and co-host of “Top Gear USA” Rutledge Wood and 2012 Toyota Pro/Celebrity Race winner and comedian Adam Carolla.Each will get behind the wheel of an identically prepared, race-ready Scion FR-S sports car to compete in the 10-lap event.

“We are thrilled to have Maksim Chmerkovskiy serve as grand marshal and Paul McDonald sing the anthem before this year’s race, bringing more star power to this high-profile charitable event,” said Les Unger, Toyota national motorsports manager. “Together their presence will help bring more attention to the children who benefit from The Toyota Pro/Celebrity Race.”

The Toyota Pro/Celebrity race is one of the longest-running, corporate-sponsored events of its kind. Toyota annually donates $5,000 to Racing for Kids on behalf of each participant and another $5,000 to the winning racer’s charity of choice.  Racing for Kids – a national nonprofit program benefiting children’s hospitals throughout the country – was created as a way to connect these children with their favorite celebrities and race car drivers.

Since 1991, Toyota has donated more than $2 million to the Racing for Kids organization, on behalf of this race and its participants. In addition to Toyota’s contributions, a $15,000 donation will be made in conjunction with the 16th annual “People Pole Award.” Sponsored by People magazine, the award honors the pole-position winner of the Toyota Pro/Celebrity Race qualifying session on April 19.

Thursday, April 4, 2013

Teen Vogue and Toyota Partner on Safe Driving Campaign to Help Educate and Empower Teenage Girls



In conjunction with Distracted Driving Awareness Month in April, Teen Vogue and Toyota announced today “Arrive in Style,” a safe driving campaign to raise awareness of the dangers of distracted driving among teenage girls and inspire them to make a mutual commitment with their mothers to drive safely.

While cars today are safer than ever, automobile crashes are the leading cause of death for teenagers. In 2010 seven teens between the ages of 16 and 19 died every day on average from motor vehicle injuries.

“We are thrilled to partner with Toyota on this important initiative. When we saw the scary statistics around distracted driving, we knew this was a cause worth taking on,” said Jason Wagenheim, Teen Vogue Vice President and Publisher. “Teen Vogue’s influential young readers are the perfect ambassadors not only to participate in this initiative, but also to help build awareness and educate their peer groups on the importance of driver safety. Toyota, with the success of their ongoing work in this arena, is the ideal partner.”

Teen Vogue really shares our commitment to help keep teens safe, and with their reach and readership they’ve been a great partner to help amplify our longstanding efforts to empower teen girls to be safer drivers,” said Marjorie Schussel, Corporate Manager of Corporate Marketing for Toyota Motor North America (TMA).  “We also are excited to involve moms since our approach to teen safety has always included outreach to parents as well.”

The “Arrive in Style” campaign – developed in partnership by Teen Vogue, Toyota Motor North America and their ad agency of record, Dentsu America – launches this week and includes print, digital and social media elements that will run through February 2014. Kicking off with the May print edition of Teen Vogue, which hits stands this week, monthly advertorials will feature helpful tips and advice from Toyota on different safe driving topics.  The campaign will also include stories and online videos of Teen Vogue readers and their mothers about their commitment to driving safely, underscoring the special roles that mothers and daughters play in inspiring each other.

Extending into digital, the campaign will drive Teen Vogue’s audience to the “Arrive in Style” online hub, teenvogue.com/arriveinstyle. The site will feature Toyota’s Mutual Driving Agreement that mothers and daughters can e-sign and share via Facebook for a chance to win monthly prizes. In addition to signing the Agreement, teens can upload a photo on the microsite of them and their mom “air driving” for a chance to win a trip to New York City to be featured in the February 2014 issue of Teen Vogue.

Study Reveals Distracted Driving Is Pervasive Among Teen Girls


“Arrive in Style’s” unique approach of involving mothers is based, in part, on the recent study by Toyota and the University of Michigan Transportation Research Institute (UMTRI), which found a significant correlation between teen and parent driving behaviors, suggesting that parents are a major influence on a teen’s driving habits. 

“We know from our Study with the University of Michigan Transportation Research Institute that parents who engage in distracting driving behaviors more frequently have teens who engage in distracting behaviors,” said Dr. Tina Sayer, Toyota Collaborative Safety Research Center (CSRC) Principal Engineer and teen safe driving expert.  “It is critical for parents to talk to their teens about driving safety and to always be the drivers they want their teens to be.”

In conjunction with the launch of “Arrive in Style”, Toyota released new findings from the Study regarding driving behaviors of teen girls:
 

  • Sixty-two percent of teen girls report using a cell phone while driving (handheld and/or hands-free).
  • Nearly one in three girl teens (30 percent) reads a text or email once or more every time they drive. 
  • Almost a quarter of girl teens (23 percent) respond to a text once or more every time they drive.
  • Almost one in five (19 percent) of teen girl drivers report that they have extended conversations via text message while driving.
  • More than half (51 percent) of girls say they search for music on a portable music player, such as an iPod, while driving.
  • Twelve percent of girls report that they update or check social media, such as Facebook or Twitter, while driving.  
  • Seventy percent of teen girl drivers report they drive with two or three teen passengers and no adults in their car, whichis associated with a doubling of a driver’s risk of being killed in a crash, as compared to having no passengers.[2]

For additional findings from the Study, please visit www.toyota.com/csrc.

“Arrive In Style” is the latest initiative from Toyota that is designed to help keep teens safe on the road.  Toyota Driving Expectations (www.toyotadrivingexpectations.com) provides hands-on, real world defensive driving courses that go far beyond what is taught in standard driver education courses, while Toyota Teen Driver (www.toyotateendriver.com) offers free online teen safety resources to parents, teens, educators and schools.   The Toyota Collaborative Safety Research Center (www.toyota.com/csrc) works with leading North American Universities, hospitals, research institutions and agencies on research designed to better understand teen drivers’ risks and behaviors and identify effective recommendations to help keep them safe.


Courtesy of Toyota Newsroom.

Wednesday, April 3, 2013

A Positive Review from Cars.com!


"I am a new customer to Toyota World of Newton. We have had service at other dealers, but this dealer is the best. From the time we entered , we were greeted and helped immediately. Appointments are easy to schedule, and the time is takes to service our vehicle is very convenient for our busy schedule. Thank you for all of your help, and we look forward towards our visit next week for our next service appointment."

Thanks for the kind words! For more reviews, click here: http://bit.ly/12n79so

Free Brake Inspection!

Visit our service department at Toyota World of Newton for a complimentary brake inspection! Click here to get this coupon, plus many others! http://bit.ly/10xX5gc